Advertising Services

The Internet has long become an effective advertising medium for promoting goods and services to the international market. Currently, almost every type of activity is displayed on the network, a large number of advertising platforms, thematic portals, and other resources have been created, with the help of which the user finds the information he needs.

Thus, the Internet has become a fully functional advertising tool, with its specific features, able to compete with traditional types of advertising, but at the same time not requiring large financial costs. The constant growth of the Internet audience and the emergence of new, more and more effective advertising media leads to the rapid growth of the online advertising market.

Advantages of online advertising:

targeting an ad. The ability to regulate the display of an advertisement, depending on the interests of the user, his geographic location, and time of day, for a specific user request to the search engine (applicable for contextual advertising). Placement on highly specialized thematic sites, advertising platforms (applicable for banner advertising).
high efficiency of online advertising publication. Depending on the scale of the advertising campaign and advertising methods, the publication of the prepared material on the network can take 10 minutes. up to several days.
the cost of online advertising. Manufacturing a high-quality banner rarely exceeds € 100, which can be compared to developing a layout for advertising in magazines and is not comparable to manufacturing a carrier for outdoor advertising, and even more so for advertising on radio or TV. At the same time, the production of contextual advertising is not worth anything at all.
the amount of advertising information is practically unlimited. Through Internet advertising, you attract users to your site, and already within the framework of your web resource, you provide a potential client with any information of interest to him, using interactive services and other features of the site.
large-scale impact on potential customers by placing thousands of ads on hundreds of thematic resources and in search engines.
an increase in targeted traffic for sites that are technically unsuitable for search engine promotion and optimization (flash site or site created on completely script technology).
online traffic quality control – how many, for what requests, and from which sites users came to your web resource.

The main types of online advertising:

website promotion in search engines is a set of measures, the purpose of which is to ensure that your site gets to the first pages in the search results for keywords and phrases, i.e. increase the number of visitors – the target audience of your site. Search engines provide the greatest influx of visitors to the site only when your Internet project is in the top positions on the search results pages. Often, search engine optimization takes away most of the advertising budget, and in some cases, the entire budget allocated for an online advertising campaign.
contextual advertising is one of the most effective and popular ways to increase sales on the Internet – a powerful tool for attracting targeted traffic to the site by placing text ads in search engines and on sites corresponding to the subject of the search query, focusing on keywords, phrases, geographic location of users. The essence of this advertisement is to show your advertisement only to those users who request certain queries you need in search engines. You can customize your ad impressions based on user geography and even time of day. Thus, the maximum coverage of the target audience is achieved – all customers looking for your products and services will see ads either in the search or on a thematic resource, and you will pay only for targeted visitors.
banner advertising (display advertising) is an effective way to increase sales and increase company awareness on the Internet. Advertising is carried out by placing static or dynamic ad units on sites related to the subject and by clicking the visitor to the advertiser’s site. A beautifully animated banner attracts the most attention of users, which allows you to distinguish your ad from the background of others and increase company awareness if the banner image uses a logo or other corporate symbols and corporate identity elements. If your company is promoting a product or service, you can place banners not only on specialized sites but also on any portals with high traffic.

Naturally, advertising on the Internet consists not only of the above types, there are and are constantly emerging new formats of advertising on the Internet, such as placement of video clips, advertising in online games, advertising on blogs and social networks, pop-ups, and spyware, participation in ratings, affiliate programs, etc. However, other advertising methods are not widespread enough.